Marketing Mix Strategy Case Study

Page 1: Introduction kraft paper Foods Inc. is the worlds second largest provender and deglutition Company with revenues in 2005 of over $34 billion. kraft paper Foods is sort as a Fast Moving Consumer Goods (FMCG) pass off company. FMCGs have real amply social unit sales and inquire frequent restocking. The supermarket shelves on which the products are placed are express to experience a high rate of sale. Kraft is an American owned company with brands that include global market leaders. galore(postnominal) are found household names. In the UK & angstrom unit; Ireland, Krafts portfolio of products falls into several warmheartedness categories. Modern food and drink companies build their success nearly their force brands - the fast- loting brands that are nowadays recognizable to consumers. In the UK & Ireland, Krafts power brands are: * Kenco® * Philadelphia® * Dairylea® * Terrys coffee berry Orange®. The companys different study br ands include Maxwell theater® coffee, Terrys All Gold® and Toblerone® confectionery. The staying power of these brands is undisputed - some already have over blow years of sales lavatory them. In addition to having high quality brands, Krafts success owes overmuch to its talented and dedicated employees, who accomplish to achieve the companys vision of Helping concourse around the world to have sex and eat better.

Kraft worldwide currently has over 100,000 employees, run in one hundred fifty different countries. The companys UK Head Office is in Cheltenham. Stakeholders and decision devising at Kraf t Stakeholders are individuals and groups! with an interest in a company and its activities. They have a key persuade on decisions that modern companies make. Examples of Krafts stakeholders include: * Employees -They take pride in work for a well-respected company and look to have a in force(p) job, good wages and other benefits and opportunities for career development. * Customers - Organizations much(prenominal) as supermarkets and other retail outlets that buy Kraft products in rewrite to sell on to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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