Marketing Communication Strategy

Remote control models and other hobby items (ctrl+ gabble to assume link) Cheap cosmetics, skincargon hairc atomic number 18, designer fasion. All famous tags (ctrl+ twaddle to copy link) A lot of exiting erotic w bes (ctrl+ chitchat to follow link) instill OF BUSINESS Marketing Communication Strategy (BA 5128) Content Page TitlePages display to Bobblee 1 Target Market 2 Corporate and Advertising Objectives 3 Message Strategy Conclusion Appendices pic Introduction Product BoblbeeBOBLBEE A erratic and breakthrough backpack that provides a very versatile combination for transporting high tech equipment unitedly with soiled shoes or skates, while protecting two the contents and the carrier. The Urban Backpack was initially created by the young and self-propelled designer Jonas Blanking who sees a exigency to protect his sports gear and work equipment from distinguishable hash environments he faced in everyday life. The The selling post of this unique bags lies within its Monocoque Hardshell strong and protective, yet clear up, comfortable and ergonomically sound. unitedly with Internal Cargo System and The External Cargo System came together as the first BOBLBEE Monocoque Hardshell Backpack in 1998. The team is assigned to operate about the awareness of this forward-looking product and to create a distinct image from the other bag producers in the market. And to help to achieve the sales get destine by the client Target Group The auditory modality will be basically average males in their age of 18 to 25 years old. The trains (MRT) is their time saving machine, not forgetting the buses that allows a shorter cuts crossways the city.Being eternally on the go, they assimilate full of passion and are curious about the innovative and technology world. They are gamed enough to carry out the different savy new aged equipment that are on the market. It is essential to have multi and convenience products on their body that will help to project a impressive image to any others. They to a fault enjoy reading renal pelvis and fashion magazines to keep themselves updated with the ever changing trends of fashion. The shopping malls and internet are their weapons for any knowledge that they seek to find.The lead group are unremarkably youngsters in search of a outstanding identity, They are very in ca-caal and sensitivity towards the whats new on the market. As the spending powerfulness had become stronger all over the years, m oney is no longer a gene to getting anything that they wish to obtain. The boblbee backpack is a complete change over from the usual haversack we can find on the market. As the product has a sleek hard shell that stands out from the crowd, it does attract tutelage and project a new age look.On the whole the light backpack provides a multi functional and a kinder load to the users back. Corporate Objective To achieve a sales revenue of S$800K in the first year and a total of S$74 million in the nex t 3 years(at 5% increment) Advertising Objectives indoors a year, to inform and educate the target audience of males between 18 to 25 who are innovators, trendy and outdoor type. And to instill awareness As it is new to the market that we are presenting to, there is a strong need to established a ground for this innovative product for the first year.So the revenue for the first year will be slightly pokey as the ideas are to inform and educate the target audience. The consumers are constantly exposed to the ever straightaway moving fashion trends, by conniption up a class of its own, would allows a good, stronger mind perceptions in consumers. Thus to attract and maintain the sales income will requires lots of reminders in the later part of the product cycle. Message Strategy Product posture statement The place where a product occupies in a minded(p) market as perceived by the target audience is know as the products position.Positioning involves determining the image we motiv e the product to have in the consumers mind as well as developing and implementing promotional strategies to achieve the desire image. There are some(prenominal) strategies to position a product in the market such as using Product Application or using Price/ prime(a)etc. For this product we decided to use the Product Attributes, which is able the set the brand apart from competitors based on specific characteristics or benefits offered.In fact it can help to position on more than one product benefit. It is important for the marketers to position their new product correctly so as to create awareness as well as to hike the consumers on brand switching from competitors. The characteristics of the product that we want to emphasis to our consumers are that this bag is a durable, multi-functional product targeted for the new generation. We need to help the target audience to identify these benefits and their product acceptance to this innovative product in the new age.These extraordinar y features also help the consumers to generate a peaceful image if their purchase decision on this product is made. It helps to keep and also protect their sensitive equipments such as laptop or digital cameras from any damages during movement, as long as they are safely kept in the hardshell. To position Boblbee as a superior brand apart from other bags like Outdoor, Campus, Deuter etc. With exceptional product attributes, to form a durable multi-functional bag that caters to the needs of new age, techno savvy, sporty individuals with a crave for design of innovations.Approach Our team has adopted Informative and contestation approaches for our message presentation. As this is a new product to be introduced into the topical anesthetic market, these approaches can help to aggressively accelerate in brand presence. We tenderness this Boblbee backpack as a high involvement product since the target audiences are actively seeking information about this new product. apply the argume nt approach is also appropriate as the benefits from product features are not obvious to the target audience.The main benefits such as the rival resistance, bellow flex and lumbar support system. Impact protection- The boblbee monocoque hardshell provides optimal protection for sensitive products such as lap tops and cameras. Bellow flex- the boblbee quick lock, in combination with the unique bellow flux, allows flexible volume appointment and easy access. Lumbar support system- lumbar support created by the innovative S-design separates the upper load field from the lower lumbar support area and provides excellent weight distribution and reduced stress on the back. .. It has achieved some(prenominal) Awards wining in . Remote control models and other hobby items (ctrl+click to follow link) Cheap cosmetics, skincare haircare, designer fasion. All famous brands (ctrl+click to follow link) A lot of exiting erotic products (ctrl+click to follow link) Check these products CtrL + cl ick on the banners to enter pic pic pic The right bag can remove the going &8212&8212&8212&8212&8212&8212&8212 pic The ultimate bag for all The right bag can make the difference for the modern sportsman